Just saying “No” is not enough: a Foucauldian Discourse Analysis of anti-rape poster campaigns

Böhmke, Werner; Bennie, Rachel; Minnie, Chantel; Moore, Sarah-Ann; Pilusa, Mikaylah; Pollock, James

Title: Just saying “No” is not enough: a Foucauldian Discourse Analysis of anti-rape poster campaigns
Creator: Böhmke, Werner, Bennie, Rachel, Minnie, Chantel, Moore, Sarah-Ann, Pilusa, Mikaylah, Pollock, James
Date: 2015
Type: text
Type: article
Identifier: http://hdl.handle.net/10962/143727
Identifier: vital:38277
Identifier: https://ischp.files.wordpress.com/2015/08/ischp_2015_abstract_booklet.pdf
Description: Sexual violence is a serious social concern, especially in South Africa. Explanations for high levels of sexual violence often point to normative cultural expectations regarding gendered behaviour. Consequently, attempts to address sexual violence frequently take the form of public health initiatives aimed at increasing awareness of the problem, encouraging reporting and, much more recently, addressing the social attitudes believed to be held by perpetrators of this violence. A common format for such initiatives is anti-rape poster campaigns. This paper argues, through applying Foucauldian discourse analysis to a series of posters, that very often the messages conveyed by these initiatives are addressed at the prohibition of behaviours associated with sexual violence. The analysis shows that this strategy may not be sufficient, and instead argues that alternative strategies - aimed at inviting audiences to take up an ethical position - may be more effective at producing change.
Format: pdf
Language: English
Relation: International Society of Critical Health Psychology (ISCHP), Böhmke, W., Bennie, R., Minnie, C., Moore, S-A.,Pilusa, M. and Pollock, J., 2015 Just saying “No” is not enough: A Foucauldian Discourse Analysis of anti-rape poster campaigns. International Society of Critical Health Psychology (ISCHP). 9th Biennial Conference, Rhodes University, Grahamstown, South Africa, International Society of Critical Health Psychology (ISCHP) volume 2015 number 0 2015
Rights: Publisher
Rights: Use of this resource is governed by the terms and conditions of the Rhodes University Proatia Statement (https://www.ru.ac.za//governance/proatia/)

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RU DST/NRF SARChI for Critical Studies in Sexualities and Reproductions Research (CSSR) Programme

Bohmke, Werner (Mr)

Moore, Sarah-Anne (Ms)

RU Department of Psychology

SDG 05. Gender Equality

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